Abstract

The integration of Artificial Intelligence (AI) in higher education has redefined how learning experiences are designed, delivered, and assessed. AI-driven personalized learning systems are increasingly used to adapt instruction to individual learners’ needs, preferences, and progress patterns. This article explores the role of AI in enhancing personalization within higher education, emphasizing the pedagogical, technological, and ethical implications. Drawing from recent studies (2022–2025), it discusses how AI-based adaptive platforms, chatbots, and predictive analytics are shaping learner engagement, academic performance, and faculty support. The article also highlights challenges such as data privacy, digital equity, and ethical governance, while proposing a roadmap for sustainable and human-centered AI integration. The paper concludes that AI, when implemented thoughtfully, can transform higher education into a more inclusive, adaptive, and student-centered ecosystem.

Keywords: Artificial intelligence, personalized learning, adaptive systems, higher education, educational technology, data analytics.