Abstract

The focus group taps into people’s underlying assumptions and theoretical frame works. These are unstructured group interviews in which group leader actively encourage discussion among participants who have personal or professional experience with the topic being studied. The size of the group, group composition, recruiting the participants, moderator influence, total number of focus groups, conducting focus groups, recording and transcription etc. are the certain factors need to be taken into consideration while planning for conducting focus group discussions.

[1] Faculty, Dept. of Commerce, Vimala College, Thrissur.

[2] HSST, St. Joseph’s Higher Secondary School Avinissery,Thrissur.